Podcasting

Join host Ted Murphy as he defines the latest developments in podcasting with Senior Analyst Mike Chapman from eMarketer. Learn how major brand managers and marketing executives across the nation are using podcasts to reach a niche market and the top strategies behind podcast marketing, advertising and sponsorships. Mike Chapman is responsible for all editorial research coverage, including daily articles, analyst reports and other special projects, as well as new product development. Mr. Chapman is an experienced economist and publishing executive. He spent 18 years at the Economist Group; ten years as an analyst and editor in the Lo...