ZoomInfo Semantic Search Brings New Depth, Targeted Reach to B2B Buyers and Sellers

What is the state of B2B search marketing? What are the business and technology drivers that make online search an emerging tool for business discovery and procurement? We put these questions to Forrester Research Senior Analyst Shar VanBoskirk and to Bryan Burdick, chief operating officer at ZoomInfo, to explore the new power of targeted, semantic-oriented business search and marketing. More product information, market research, and detailed business information is available online than ever. Yet general search engines do not always provide the detail, context, and semantic benefits needed to find the right business information fast. New ver...