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Consumer Behavior: The Fundamentals of Discrete Choice Methodology

Consumer Behavior: The Fundamentals of Discrete Choice Methodology



The following demo will highlight the market research approach known as Discrete Choice Analysis that analyzes and predicts how consumers will behave in the marketplace. We apply the theory to a hypothetical market scenario for the mobile phone market to see the value of the results and how it can be applied to the real world.

Company:

Advanis Inc.

Topics:

Market Analysis, Marketing, Mobile

Type: Audio Presentation
Date:03/15/07
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