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Market Simulators – what they are and what they can do

Market Simulators – what they are and what they can do



The following demo will describe the benefits of using a Market Simulator, an interactive, war-gaming research tool that helps you test a variety of potential market scenarios in a laboratory, or pre-competitive, environment. To demonstrate how this works, we’re going to use a simulator developed from the choice task you may have already viewed in our Discrete Choice demo. This simulator focuses on the purchase of a new mobile phone.

Company:

Advanis Inc.

Topics:

Market Analysis, Marketing, Mobile

Type: Audio Presentation
Date:03/30/07
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