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Using Business Intelligence to Analyze and Optimize Promotions

Using Business Intelligence to Analyze and Optimize Promotions



Increasingly, leading retailers are turning to a new generation of BI solutions to measure and maximize the return on their advertising investments. Retailers need the ability to drill into data to uncover trends in support of sales analysis, strategic merchandising decisions and also the execution of effective inventory management. Aaron Burnett, SeaTab Software's VP of Marketing will present a webinar discussing how SeaTab's business intelligence solution is providing retailers with exceptional insight into their sales, merchandising and inventory data. Aaron will share SeaTab's PivotLink OnDemand approach to BI and how it: Puts busines...


Company:

SeaTab Software

Topics:

Business Intelligence, Market Analysis

Type: Audio Presentation
Date:04/26/07
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