UPS Uses SMS to Extend Retail Goods Tracking to Mobile Generations

As wireless communications technology becomes embedded in the lifestyles of consumers -- led by the younger generations that have always known it -- small businesses are seeking ways to catch the wave. Gaining an advantage with younger shoppers online and off can be daunting to small businesses that would rather not manage technology but instead exploit it. This podcast tells the story of how UPS extended its global package delivery tracking and Quantum View services to the wireless domain and reached out in whole new ways via Short Message Service (SMS) texting to mobile devices. One small business, Moosejaw, used UPS as its technology and l...