Sam Whitmore Helps Parse Search Marketing, the 'Content Pyramid,' and RSS Strategies

In my work covering enterprise application development and deployment strategies, I often also find myself witnessing a sea-change in how software companies and providers market their values. Software has always been a challenge to market, and many of the most innovative thinking in online marketing has come from the software industry. Creating and distributing good content is essential to getting the word out about any product or service these days. I recently had a podcast conversation with Sam Whitmore, editor and proprietor of Sam Whitmore's Media Survey, in which we discuss the burgeoning role of RSS, community, conversations, and search...