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How GMAC Insurance Accelerated Their Online Customer Experience

How GMAC Insurance Accelerated Their Online Customer Experience



Kevin Keller, Vice President of Internet Marketing at GMAC Insurance, a leader in auto insurance, tells how they have dramatically improved their online customer experience through direct response marketing techniques. Learn how the GMAC Insurance marketing team improved customer acquisition and retention, accelerated their online ROI, and doubled their performance estimates.


Company:

Interwoven

Topics:

CRM, Marketing, Sales

Type: Audio Presentation
Date:04/01/06
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