How GMAC Insurance Accelerated Their Online Customer Experience via direct response marketing

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How GMAC Insurance Accelerated Their Online Customer Experience Kevin Keller, Vice President of Internet Marketing at GMAC Insurance, a leader in auto insurance, tells how they have dramatically improved their online customer experience through direct response marketing techniques. Learn how the GMAC Insurance marketing team improved customer acquisition and retention, accelerated their online ROI, and doubled their performance estimates.
Company:	Interwoven
Topics:	CRM, Marketing, Sales
Type:	Audio Presentation
Date:	04/01/06
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How GMAC Insurance Accelerated Their Online Customer Experience