SEMPO Presents Findings from its State of Search 2006 Survey

SEMPO’s annual state of the market survey uncovers both opportunities and risks for all of those in the search marketing industry. Join Kevin Lee, SEMPO Research Committee Co-Chair as he reviews some of the most interesting findings covered in this year's report. There have been some major positive changes in the way respondents are treating SEM on both the organic and paid sides of the business. However, there are also clear risk factors coming up this year with respect to agencies and their perceived value to marketers. Marketers are also struggling with how to evaluate search as a branding medium and yet remain ROI focused. This is le...