New Research from Sirius Decisions

In this episode of The Innovative Marketer Podcast, I trooped to Las Vegas to speak with Tony Jaros, VP of Sirius Decisions, a research and advisory firm focusing on sales and marketing effectiveness. Tony talks about the latest research findings, including an intriguing new study on how B2B customers want to be marketed to and what sources they trust for information about your solution (hint: it's not you). Also, what marketing tactics are best to use to reach consumers? You may want to listen before you sign up for that next trade show.