Trafcom Show #40: Making finance exciting through podcasts: An interview with Michael Seaton of Scotiabank

Are you curious to know how one of North America’s leading financial institutions became involved in podcasting, and what they expect to gain from it? Then listen to this interview with Michael Seaton, director of Digital Marketing at Scotiabank in Toronto. Michael is no stranger to social media. He writes a blog called The Client Side, contributes to other marketing blogs, and is a regular voice on Joseph Jaffe’s Across the Sound podcast. In this 15-minute podcast, you’ll hear Michael talk about how the idea for the Money Clip podcast came about, how it’s produced, and plans for the future. By the way, I met Michael at the Third Tuesday T...