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Taxes and Twitter a great combination for H&R Block

Early adopter companies are making inroads in using social media to achieve tangible business goals. The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Amy Worley is the director of digital marketing for the venerable tax service corporation, and with a supportive senior management team, she’s giving H&R Block a nimble, personable face for online users.