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Driving Results with Customer-Centric Marketing

Marketers accept that building meaningful relationships with customers will lead to long-term success. Increasingly, they try to achieve this by embracing customer-centric marketing strategies instead of product-focused ones. True customer-centric marketing requires a fundamental change in how most organizations do business – but, with the right tools, practices, and commitment, the goal of customer-centric marketing is now entirely achievable. View this insightful webcast to learn how you can achieve customer-centric marketing in your organization. Join Jay Henderson, director, segment management, Unica Corporation and guest, Suresh Vittal, senior analyst, Forrester Research to learn: How to assemble the right team; How to redesign business processes to fit customer-focused strategies; How to identify a new set of metrics to define success; How to make customer-centric insights actionable.