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Mastering On-Line Multi-Channel Sales: Rules for eCommerce Success

Join host Sean Rollings, NetSuite's VP of Product and Industry Marketing as he and Baruch Goldwasser, eCommerce guru from NetSuite, discuss the essential strategies and best practices for successful multi-channel ecommerce. Are you juggling all your sales — through your web store, Ebay, and shopping comparison engines such as Shopping.com, Yahoo! Shopping, Google Base, Shopzilla, NextTag and others? Can you guarantee that your inventory is correct across these channels — to ensure the customer can actually get what he's ordered? Failure to avoid stock-outs or provide products promptly can cripple sales and jeopardize customer satisfaction.

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