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Improve Site Search Functionality to Increase Customer Satisfaction

Now that local or “on-site” search capability has become more pervasive, the ability for online shoppers to locate desired products and services has increased manifold. Instead of spending time and effort browsing through a website, online shoppers can simply type in a few keywords and —abracadabra— the product or service they are seeking appears right in front of them! As a result, online shoppers have become increasingly dependant on local site search functionalities. Given both the popularity of on-site search and the short time most visitors spend on a website, it is imperative for online merchants to provide better site search capabilities. In this article, we provide you with tips to improve overall site search experience of your visitors.

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