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Designing effective 'self-serve' portals for user convenience and business efficiency: SAP – a case study

Jerome and Ed share a roadmap to plan and implement successful, user-centered portals. Topics include: The shift to "self-serve" portals: usability is not a luxury What customers want: attributes of effective portals SAP runs SAP: a case study Portal trends in the marketplace, including Web 2.0 User-centricity: a strategic imperative Examples draw on SAP's global experience as an ERP vendor, along with the story behind their own implementation of a user-centered corporate portal.

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