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The Shifting Data Continuum: Or Why your Data Warehouse Needs Unstructured Data

Working definitions of structured, unstructured, and semi-structured data, plus how manifestations of these relate across the data continuum How users surveyed plan to complete data warehouse content by integrating data from unstructured and semi-structured sources, not just structured ones Why a data warehouse is a single version of the truth – but not the whole truth – without data from unstructured, semi-structured, and complex-structured sources Business case for making a data warehouse the whole truth

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