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“Unbranded” Video Player for Your Website

If you would like an easy way to avoid using the YouTube player to post your own videos to your website, this interview is for you. Subject: Our guest today is Preetam Mukerjee who is the CEO of www.marcellus.tv. After working at the Center for New Media at the University of California at Berkeley, Preetam returned to India where he organized a company to provide “white label” video hosting, player, and networking services. His Software-as-a-Service enables you to post videos to your website and (html) emails as easily as if you were using YouTube. However, unlike the YouTube player, the marcellus player is unbranded which means that the video window looks like it “belongs” to your own website. Additionally, marcellus.tv permits users to insert overlay ads into their videos. This provides an opportunity to generate revenues from non-disruptive ads. In time, overlays may largely displace pre-rolls, mid-rolls, and post-rolls for Internet video because overlays are non-disruptive. They enable the consumer to click-through to ads that are of interest on an opt-in basis. Finally, marcellus.tv hosts the media files on the S3 platform of Amazon Web Services. Therefore, Amazon’s high speed delivery network supports the delivery of marcellus.tv videos. Moreover, S3 storage fees are aggressively priced relative to most competitors.