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Content is Marketing Currency

How do you make your online content stand out from the rest? According to Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, the answer is relevance. In this new eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions. Read the eBook to learn: - 7 factors that play key roles in increasing the currency value of marketing content - 8 methods of listening that will help you improve content relevance - How to integrate different formats, create an editorial calendar and measure success

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