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IPTV: Remote(ly) in Control?

IPTV (Internet Protocol Television) is touted as the new growth frontier for both telecom and internet service providers with over 30 deployments globally. Most providers are offering triple-play services of video, data and voice to prevent churn and arrest falling revenues from traditional telephony. Most operators in Europe and America have already launched IPTV and many Asian operators are contemplating a launch this year. Despite the rapidly developing IPTV market especially, penetration remains low in most countries, with even the largest IPTV provider not profitable on a standalone basis. Decision makers are seized with doubts on the right service mix to entice consumers, the ideal business model and the payoff from sizeable investments in upgrading their networks.

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