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Advertising to Niche Audiences and Online Communities

Join host Paul Lewis with special guest Larry Braitman, CEO of online advertising platform Adify, as the duo discusses online advertising to highly segmented audiences. Braitman turns the focus of online advertising to social networks and online communities. Larry is an online advertising veteran. One of the co-founders of Flycast Communications in 1996, Larry served in marketing, sales and business development roles at this pioneering online advertising network. Prior to Flycast, Larry was a business law partner at a major Philadelphia law firm. Larry holds a BA from Franklin & Marshall College and a JD (cum laude) from Georgetown University.

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