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Hispanic Online Marketing

Join host Ted Murphy with Lee Vann, founder of Captura Group as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy, increasing market share and driving revenue through reaching niche markets. Recognized in 2005 by the Interactive Advertising Bureau (IAB) as a pioneer and a leading force in the Hispanic online marketing industry, Lee Vann's career highlights include launching the Hispanic division of a publicly-traded Internet advertising company and most recently founding Captura Group, a leading interactive services firm specializing in Hispanic online solutions and web services.

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