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How Brown-Forman Brought Interactive Content Under Control

Brown-Forman wanted to consolidate all its marketing content in one place – no easy task for a company with more than 35 global brands. The spirits and wine company developed a three-part strategy using Digital Asset Management (DAM) & Web Content Management (WCM) technologies from EMC. Find out how to make your marketing content easier to find, use, and publish. Learn how they developed a successful interactive content management solution using Documentum DAM and WCM technologies that enables them to "get the right brand assets into the hands of the field salesperson, distributor, local public relations firm, journalist, or whoever else needs it – within minutes.” Learn how to: -Eliminate costly paper-based assets such as press kits -Make large graphics files easily available through Web links instead of e-mail - Use a central repository to store all brand assets so you can easily find

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