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Marketing to Women Online

Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides insight into what women want, when they want it and how to meet their needs. Michelle Madhok is the founder of SheFinds.com and SheFindsMom.com, online publications distributed via e-mail and blogs that help busy women everywhere shop the Web for the latest beauty and style finds. A widely regarded expert in online shopping, Michelle is also a contributing editor at East West Woman and Cotton Incorporated.

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