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Rich Media: The Next Generation of Lead Generation

Ask a B2B marketer what is at the top of her list and she’s likely to say “lead generation.” With pressure mounting to deliver quantifiable results from marketing efforts, many marketers are turning to new and innovative means to attract high quality leads. From white papers to webinars, there are myriad ways to reach prospective customers. Today, however, prospective customers are even savvier about the types of information they use to make purchasing decisions. Experience has taught us that different industries consume information in different ways. So how can you determine the best medium to reach your target audience? And how can you make the most of your medium of choice? This webcast will help you determine the best route to reaching your customer. Our panel will take a look at podcasts, webinars, video, interactive web sites, and other rich media channels. We will examine the pros and cons of each format and provide you with the strategies and tactics you need to make them powerful, effective tools for communicating your message.