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BL Ochman on social media campaigns and PR

This week, Paul and David’s guest is BL Ochmnan, author of the popular What’s Next Blog and the creative force behind such popular social media campaigns as EthicsCrisis.com and ClutterControlFreak.com. BL tells how her blog has been a huge driver of business and why she thinks blogs are here for the long term. She also discusses how she maintains her privacy in a world that’s increasingly open. BL also has some choice words for some of the seamier tactics she has encountered in the public relations profession. In a wide-ranging discussion, they also talk about how social networks are binding together technology journalists. An online network for ex-CMPers is quite active, indicating that old contacts are still strong. A lesson for PR practitioners: don’t burn bridges because people stay in touch with each other. The sudden demise of The New York Times’ Times Select service is also fodder for discussion. Dave thinks it’s crazy to try to charge for content and that publishers should focus on building traffic. Paul thinks paid-membership models aren’t an altogether bad idea.