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Optimizing B2B Email Marketing for Lead Generation

Watch MarketingSherpa and Marketo as they discuss Optimizing B2B Email Marketing for Lead Generation. This webinar covers: *Improving the odds of your emails being noticed and read, and your offers converted *Allocating and justifying your budget for email marketing *Developing creative that will improve your click through and conversion rates *Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities.

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