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Web 2.0, social sites, and advertising: Doc Searls
The current Internet boom depends on ad revenue, but is there a better way to connect buyers and sellers than ads everywhere? Is Microsoft overpaying for Yahoo? Is Facebook overvalued as an ad medium? Can necessary information sources such as the local newspaper survive the changes in online business? Doc Searls of Harvard University's Berkman Center takes on some of the toughest questions about the future of online media.
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