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Marketing to Hispanics

US Hispanics are estimated to account for over $600 billion in spending power. Renowned industry leader Ignacio "Nacho" Hernandez, Founder and CEO of iHispanic Marketing Group, joins host Ted Murphy to layout significant differences that define trends in online search within the Latin American and US Hispanic cultures. Ignacio "Nacho" Hernandez Jr. is an entrepreneur, consultant and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies. As the Founder and CEO of iHispanic Marketing Group (ihispanic.com), he has been involved with international business, e-commerce and marketing for the past 11 years primarily targeting the U.S. Online Hispanic Market for the last 7 years using search engine marketing tactics and internet strategy in both English and Spanish.

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