Registration - It's Free, Join Now

Insight24 is your free resource for B2B rich media content. Registration provides: • Free access to over 9,000 videos, webcasts, podcasts and demos • Content from over 350 leading edge companies • Materials spanning 35 business and technology topics • Vendor comparisons • Constantly updated content • Emerging trends in business and technology

ZoomInfo Semantic Search Brings New Depth, Targeted Reach to B2B Buyers and Sellers

What is the state of B2B search marketing? What are the business and technology drivers that make online search an emerging tool for business discovery and procurement? We put these questions to Forrester Research Senior Analyst Shar VanBoskirk and to Bryan Burdick, chief operating officer at ZoomInfo, to explore the new power of targeted, semantic-oriented business search and marketing. More product information, market research, and detailed business information is available online than ever. Yet general search engines do not always provide the detail, context, and semantic benefits needed to find the right business information fast. New vertical search engines are targeting the business consumer, or the "pro-sumer," and delivering ever more targeted results to the B2B searcher. Search-driven online marketing is also leveling the playing field for the little guys to compete against the big guys. B2B search provides a way for small, local advertisers to find the customers and other businesses that are actually looking for the services and products they provide. Learn more about future trends in B2B search and advertising in this sponsored podcast discussion, moderated by Interarbor Principal Analyst Dana Gardner.

First Name

Last Name

E-mail

Password

Company

Employees

Title

Position

Role

Phone

Country

Industry

Media Player

By registering you are agreeing to receive relevant information from content sponsors/providers. An e-mail will be sent to you to complete the registration process.