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Market Simulators – what they are and what they can do

The following demo will describe the benefits of using a Market Simulator, an interactive, war-gaming research tool that helps you test a variety of potential market scenarios in a laboratory, or pre-competitive, environment. To demonstrate how this works, we’re going to use a simulator developed from the choice task you may have already viewed in our Discrete Choice demo. This simulator focuses on the purchase of a new mobile phone.

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