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Using Business Intelligence to Analyze and Optimize Promotions

Increasingly, leading retailers are turning to a new generation of BI solutions to measure and maximize the return on their advertising investments. Retailers need the ability to drill into data to uncover trends in support of sales analysis, strategic merchandising decisions and also the execution of effective inventory management. Aaron Burnett, SeaTab Software's VP of Marketing will present a webinar discussing how SeaTab's business intelligence solution is providing retailers with exceptional insight into their sales, merchandising and inventory data. Aaron will share SeaTab's PivotLink OnDemand approach to BI and how it: Puts business intelligence in the hands of multiple departments including merchandising, strategic planning, marketing, pricing, inventory management, and store operations; Provides a level of unmatched granularity down to the SKU level; and Introduces a new element of freedom for retailers to make powerful product, store layout, pricing and merchandising decisions.