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How IBM Obtains Business Value from Information: A DITA Success Story

In a world of very tight and dwindling resources, why make the effort to move to a new data format for their technical documentation? What advantages can a corporation, a small technical development team, or even one person benefit from going to DITA? Special guest speaker, Dave A. Schell of IBM, will present the benefits that IBM has been achieving with DITA and provide insight into the long term IBM vision for DITA. Through examples of DITA success at IBM, learn how your organization can also take full advantage of its potential cost and time savings. What you'll learn: *Why move to a new data format for your technical documentation *How IBM achieved success with DITA *How you can decrease costs and improve quality and productivity for the delivery of global marketing materials, products and websites *How DITA can apply to you and your organization

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